Su.Re. Digital Hub is a digital repository designed to support companies, researchers, and designers in the fashion industry who are working to make retail more sustainable. Developed through extensive academic research and field-based investigations, Su.Re. collects, organizes, and shares a wide range of resources that aim to inform and inspire concrete, service-oriented strategies for sustainable retail transformation.

At the heart of Su.Re. lies the idea that retail spaces are not just points of sale, but crucial touchpoints in the broader sustainability transition. From physical stores to digital platforms, retailers today have the opportunity—and responsibility—to play an active role in promoting environmental responsibility, social inclusion, and consumer awareness.

The platform offers access to structured content such as:

• A service ontology that maps over 140 recurring sustainability-related services already active across Europe;
• Service templates that describe real, replicable initiatives, from garment repair and product traceability to education and community engagement;
• A growing collection of case studies, actors, and tools to support implementation and experimentation;
• Research-backed insights into the role of servitization in shifting fashion from a linear to a circular model.

Su.Re. is built on the belief that collaboration between industry and research is essential to drive meaningful change. By providing a shared language and a structured overview of what sustainability can look like in practice, the hub enables diverse actors—from startups to large brands, from local artisans to policy advisors—to find inspiration and alignment.

The platform is also meant to support decision-making and innovation by making complex knowledge more accessible and applicable. Whether you’re redesigning a retail strategy, studying sustainable business models, or prototyping new services, Su.Re. offers a curated entry point into a network of ideas, practices, and resources that are already shaping the future of fashion.

Su.Re. is not a marketplace or a showcase. It is a toolbox for transformation: an open, evolving space that invites you to explore what sustainable retail can become.

The image shows the Su.Re. research team in discussion with managers and executives of Stella McCartney.

Su.Re. Digital Hub is developed within the framework of the MUSA – Multilayered Urban Sustainability Action project, funded by the European Union through the NextGenerationEU initiative under Italy’s National Recovery and Resilience Plan (PNRR), Mission 4 – Education and Research, Component 2 – From Research to Business, Investment 1.5 – Creation and Strengthening of “Innovation Ecosystems”. MUSA is a strategic partnership involving University of Milano-Bicocca, Politecnico di Milano, Bocconi University, and Università degli Studi di Milano, aimed at fostering sustainable innovation across urban systems, including fashion and retail.

Cite this work

The Su.Re. Digital Hub is released under the license:
Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International

This license requires that reusers give credit to the creators. It allows reusers to copy and distribute the material in any medium or format in unadapted form and for noncommercial purposes only.

Use this formula to credit cretors in your articles, slides or any other destination:
Su.Re. Digital Hub © 2025 by Iannilli, V. M., Spagnoli, A., Elli, T., Bonfim Bandeira, F., Anceschi, C. is licensed under CC BY-NC-ND 4.0. To view a copy of this license, visit https://creativecommons.org/licenses/by-nc-nd/4.0/