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B2C Rental E-commerce is a service model offered by single-brand retailers, allowing customers to rent products directly from the retailer's online platform.This model enables consumers to access a wide range of products for temporary use without the need for ownership. Customers can browse through the retailer's curated selection, select items for rental, and complete transactions online. The rental process typically involves choosing rental durations, paying rental fees, and arranging delivery or pickup options. Once the rental period is over, customers return the items to the retailer through designated channels.

Online Customization empowers customers to co-create aspects of their garments using interactive digital tools such as online configurators. This service enables individuals to personalize various elements of their clothing, from colors and patterns to styles and sizes, all from the convenience of their devices.