A Framework to Rethink Fashion Retail
This ontology maps real-world initiatives to help businesses take action.
Environmental Sustainability
Culture of Sustainability
Social Sustainability
Meaning InnovationsWhat is a Service Template?
A service template is a clear and practical description of a recurring type of service that supports sustainability in fashion retail. These templates are based on real-world practices—such as clothing rental, repair stations, or digital product passports—and represent proven ways retailers and other actors are driving change. By grouping similar services under common templates, we make it easier for businesses to identify, understand, and replicate effective strategies. Whether you’re aiming to reduce waste, engage communities, or ensure transparency, these templates offer a starting point for building a service-based sustainability model tailored to your goals.
The ontology of services for sustainable fashion retail is a structured map of sustainability-oriented practices, drawn from over 500 real-world examples across Europe. It organizes services into three main areas—environmental sustainability, culture of sustainability, and social sustainability—and breaks them down into detailed service templates. This framework helps retailers and stakeholders explore concrete solutions and opportunities, from circular economy models to education-driven initiatives. Designed through collaborative research and network analysis, the ontology captures how services interconnect, evolve, and contribute to long-term change in the fashion ecosystem. It’s not just a list—it’s a dynamic tool to guide innovation and support informed decision-making.
MUSA Su.Re
Retail Experience Lab
MUSA Spoke 5
