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Meaning Innovations
8 Categories
35 Meanings
The Meanings area explores the deeper significance behind sustainable services, focusing on how they resonate emotionally and culturally with users, driving adoption and fostering sustainable lifestyles.
The Meanings category focuses on the deeper significance and value that users associate with adopting sustainable services. It examines how these services resonate emotionally and culturally with users, influencing their behaviors and decisions beyond just functional benefits.
The meanings and their related categories were identified during a participatory workshop, where each service in the environmental and cultural sustainability areas was analyzed to uncover the underlying significance driving user adoption.
This process revealed the symbolic and experiential dimensions of sustainability, showing how services can connect with users on a deeper level, inspiring both personal and societal transformation.
By understanding these meanings, this category offers a framework for designing services that not only address practical needs but also encourage meaningful, sustainable lifestyles.
Category
Loyalty
Category
Brand Value
Category
Product Value
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Offering
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Journey
Category
Experience
Category
Community
Category
Knowledge
The diagram represents categories organization of Meaning Innovations
Loyalty
Loyalty represents the enduring connection between a brand and its customers, shaped by a foundation of mutual commitment and long-term value. It focuses on maintaining a trusted relationship through consistent, reliable experiences, ensuring customers feel valued and secure in their ongoing engagement with the brand.
3 Meanings
Brand Value
Brand Value is the overall worth a brand provides beyond just its products or services. It includes cultural importance, emotional ties, and expertise. This value connects with customers' identities, stirs personal feelings, and builds trust through proven quality.
3 Meanings
Product Value
Product Value represents the overall worth and desirability of a sustainable retail product, encompassing its visual appeal, innovative use of materials, construction quality, and long-term durability. It represents the tangible benefits a customer receives, balancing aesthetics with functional performance and environmental considerations.
4 Meanings
Offering
Offering refers to what a brand provides to customers and how it is presented. It encompasses not just the products or services, but the thoughtful act of giving through sharing, curating selections, offering a range of choices, or delivering something rare and personalized.
5 Meanings
Journey
Journey refers to the series of steps a customer takes when interacting with a brand, from discovery to purchase. It emphasizes how a service shapes this path, offering a seamless experience that adapts to the customer’s pace, preferences, and needs, while promoting sustainable choices.
5 Meanings
Experience
Experience refers to the emotional and personal engagement customers have with brands, shaped by their interactions, choices, and the satisfaction derived from them. It encompasses unique, fulfilling, and memorable experiences that resonate with customers' identity, values, and desire for deeper connections beyond transactional interactions.
6 Meanings
Community
Community refers to the collective engagement between customers, brands, and stakeholders. It emphasizes the connections formed through conversations, collaboration, and mutual support, driving collective impact. This category focuses on building a shared sense of purpose around sustainability, where individual actions contribute to broader change.
4 Meanings
Knowledge
Knowledge refers to the value customers gain through educational resources, insights, and opportunities for learning provided by brands. It encompasses active engagement, enabling customers to make informed decisions, grow personally, and contribute positively to society, aligning with their deeper values.
5 Meanings
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MUSA Su.Re
Retail Experience Lab
The Su.Re. platform is created by the Retail Experience Lab, which focuses on the innovation of retail experiences in a physical, virtual, or phygital context. It is part of the Fashion in Process research group at the Design Department of Politecnico di Milano.
MUSA Spoke 5
MUSA – Multilayered Urban Sustainability Action è un Ecosistema dell’Innovazione finanziato dal Ministero dell’Università e della Ricerca nell’ambito del Piano Nazionale di Ripresa e Resilienza.
